Francesca Gino is a professor of business administration in the negotiation, organizations & markets unit at Harvard Business School and the author of “Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan.” She is also formally affiliated with the program on negotiation at Harvard Law School and with the mind, brain, behavior initiative at Harvard. In October and November 2016, she spearheaded and wrote “Rebel Talent,” the new “Big Idea” (and cover story) for Harvard Business Review: a two-week series of articles, videos, tools and events devoted to exploring the power of constructive non-conformity at work. Gino’s research focuses on judgment and decision-making, negotiation, ethics, motivation, productivity and creativity. Her work has been published in many academic journals and has been featured in The Economist, The New York Times, Newsweek, Scientific American, Psychology Today, The Wall Street Journal, NPR and CBS Radio. She has received research awards from the National Science Foundation and the Academy of Management. In addition to teaching, she advises firms and not-for-profit organizations in the areas of negotiation, decision-making, and organizational behavior.